This year, the first place prizes went to an edible beer label, created by Aurimas Kadzevičius, the Christmas-themed sweets line packaging for Kalev Classic, designed by KOOR, an Estonian design agency, the BUKLI haircare product packaging design solution, made by the agency CRITICAL. The packaging for Stumbro Starka Darkside by studio CREATA, Burių burtai and IPA Diena series by Not Perfect | Y&R, as well as Hiiumaa Kitchen and Bakery, created by Alina Luther, Andres Siem and Piret Lauri, have also won first-place prizes. The full list of winners is presented below.
Švyturys - Utenos alus has won a record-breaking five awards as a contractor, with all three prizes in the low-alcohol beverage category, as well as the 1st and 3rd places in the Limited Edition Product category.
“The jury was more active than ever before, the submission evaluation provoked lengthy discussions. Aside from the visual solution, the jury paid attention to and rated the context of the sale, the materials used and the moment of unpacking. We are happy that NAPA Baltic is seeing growth in the number of self-submitted winners, though we are a little surprised that the region is lagging behind when it comes to sustainable and ecological packaging solutions,” comments Algirdas Orantas, the Chairman at LGDA.
The NAPA Baltic submissions were evaluated by seven jury members from the UK, Germany, Estonia, Latvia and Lithuania. This year, the jury featured design and branding stars like the former Head of Design at PepsiCo, Silke Bochat and Darren Brown, a Partner at Re branding consulting agency. Rounding out the jury, we also had Mikelis Bastiks, Head of Design at the Asketic studio from Latvia, Estonian designer and long-standing former Creative Director at DDB, Meelis Mikker. From Lithuania, the jury featured Mantas Velykis, the Creative Director at the Truth agency, Tomas Karpavičius, the Creative Director of Ogilvy Vilnius, as well as designer Aurimas Kadzevičius.
In total, the NAPA Baltic Awards received 121 submissions this year. The jury selected 60 finalists in nine categories, awarded 22, including the previously mentioned winners. Lithuanian designers and agencies submitted 80 packaging designs, 29 came from Estonia, and 12 from Latvia.
Concurrent with the NAPA Baltic Awards, the annual packaging design trends and realities conference NAPA Talks also took place, with 250 participants, including creators, contractors, manufacturers and other representatives from the food and beverage industries.
The awards are organised by the Lithuanian Graphic Design Association (LGDA), in partnership with the Lithuanian Exhibition and Congress Centre (LITEXPO). For more information about the awards and the conference, visit www.napa.lt as well as www.facebook.com/pakuotes.
NAPA BALTIC 2019 WINNERS
| Product | Executant | Credentials | Client | Place |
| PREPARED FOOD CATEGORY | ||||
| Hiiumaa Kitchen and Bakery | Alina Luther, Andres Siem, Piret Lauri | Alina Luther, Andres Siem, Piret Lauri | Hiiumaa Köök ja Pagar, OÜ | Gold |
| KALVE coffee | FIELD design studio | Creative director, designer Jānis Andersons | Kalve Coffee, SIA | Silver |
| GYVAS MEDUS | Evelina Baniulytė, Gabija Platūkytė | Art direction and design: Evelina Baniulytė, Gabija Platūkytė; product photo shoot Eglė Jasiukaitytė | Gyvas medus. Kilkų ūkis, MB | Bronze |
| FRESH FOOD CATEGORY | ||||
| Food on Foot | Étiquette | Novos Gama head of marketing Jūratė Survilienė; Novos Gama packaging and printing project manager Ramunė Zavistauskaitė; design strategy: Edvardas Kavarskas, Valerija Žilėnienė; art direction Edvardas Kavarskas; graphic design Aliona Bobin; account management Ramunė Baranauskaitė; copywriting Audrius Puidokas; product photo shoot Packshot. | Mantinga, UAB | Bronze |
| CONFECTIONARY, SNACKS, & DESSERTS CATEGORY | ||||
| Kalev Classic Christmas range | KOOR | Orkla Eesti AS | Gold | |
| PERGALĖ „UNIQUE” CHOCOLATE | NOT PERFECT | Y&R VILNIUS | Designers: Jekaterina Lukanina & Vilius Mušinskas; illustrator Lori Dunn; art director Viktorija Rumiancevaitė; project manager Justina Jurevičiūtė | Vilniaus pergalė, AB | Silver |
| LAROCHÉ CHOCOLATE | Martin Nauman | Project manager Andrius Martinaitis; designer Martin Nauman | Larochė, UAB | Bronze |
| HEALTH & BEAUTY CATEGORY | ||||
| BUKLI | CRITICAL | Logotype design Mykolas Saulytis; packaging concept & design Ingrida Kirkliauskaitė; packaging design & illustrations Rasa Matukaitytė; project management Greta Milevičiūtė, Ieva Vonžodė. | BUKLI hair care | Gold |
| Ecodenta design uplift | Étiquette | Head of marketing Ieva Čepononė; brand manager Ugnė Steliulionytė; design strategy Edvardas Kavarskas; art direction: Gintarė Marcinkevičienė, Irmantas Savulionis; graphic design: Gintarė Marcinkevičienė, Greta Dumčiūtė; prepress design Žymantas Abromaitis; account management: Rita Dargytė, Estera Tamošaitytė; | BIOK laboratorija, UAB | Silver |
| HIGH ALCOHOL BEVERAGES CATEGORY | ||||
| Stumbro Starka Darkside | Studija CREATA | Art director & designer Asta Kauspedaite, illustrator Rimas Valeikis; head of product development Jurate Paulauskiene; photography Edgaras Marozas | MV GROUP Production, AB | Gold |
| Herbert bitter herb liqueur | KOOR | Liviko AS | Bronze | |
| LOW ALCOHOL BEVERAGES CATEGORY | ||||
| IPA DIENA RANGE | NOT PERFECT | Y&R VILNIUS | Designer Lukas Misevičius; illustrator: Lukas Misevičius; art director Antanas Dubra; head of art Viktorija Rumiancevaitė; copywriter Rokas Eltermanas; project manager Algirdas Tamoševičius | Švyturys-Utenos alus | Gold |
| ŠVYTURYS EKSTRA new look & feel | Étiquette | Marketing manager Andrius Bagdzevičius; brand manager Ieva Račienė; design strategy: Valerija Žilėnienė, Edvardas Kavarskas; art direction Irmantas Savulionis; graphic design: Irmantas Savulionis, Gabija Platūkytė, Remigijus Matukaitis; account management: Algirdas Orantas, Rita Dargytė; product photo shoot: Irmantas Savulionis | Švyturys-Utenos alus | Silver |
| UTENOS new look & feel | Étiquette | Marketing manager Andrius Bagdzevičius; brand manager Justina Vėgėlytė; design strategy Valerija Žilėnienė; art direction Irmantas Savulionis; graphic design Aliona Bobin; account management Rita Dargytė; product photo shoot Packshot | Švyturys - Utenos Alus, UAB | Bronze |
| LIMITED EDITION CATEGORY | ||||
| BURIŲ BURTAI | NOT PERFECT | Y&R VILNIUS | Designer Jekaterina Lukanina; illustrators: Jekaterina Budrytė & Augustas Bidlauskas; art director Viktorija Rumiancevaitė; copywriter Domas Tamulionis; project manager Algirdas Tamoševičius | Švyturys - Utenos alus, UAB | Gold |
| Džion Borna | Dundulis | Design director Marius Poškus; graphic designer Diana Paulauskaitė; photographer Kernius Pauliukonis | Dundulis. Panevėžio alus, UAB | Silver |
| MIŠRI ĮGULA & GIRIŲ MARIOS | NOT PERFECT | Y&R VILNIUS | Designer and illustrator Vilius Mušinskas; art director Viktorija Rumiancevaitė; head of art Viktorija Rumiancevaitė; project manager Ieva Volbekienė | Švyturys - Utenos alus, UAB | Bronze |
| ARTISAN PRODUCTS CATEGORY | ||||
| First edible beer label in Lithuania | Aurimas Kadzevičius | Idea Aurimas Kadzevičius; baker Tolli Baker; copywriter Rokas Mikutis; project communication Diana Augūnaitė; photo Kernius Pauliukonis "Packshot". | Vilkmergės alus. Kalnapilio - Tauro grupė, UAB | Gold |
| Red Bull Tropical Box | McCann Vilnius | Creative director Mantas Velykis; art director Marius Kneipferavičius, Jolita Galamb; copywriter Evelina Dunovska; designer Gintarė Kavaliauskaitė; production manager Tomas Griežė; account manager Laura Bautrėnaitė. | MV GROUP Production, AB | Silver |
| SUL VHS BROCHURE PACKAGE | Aurimas Kadzevičius | Creative director Aurimas Kadzevičius; designer Birutė Bikelytė; print producer Rapolas Danilevičius; project manager Slavas Palkevičius; photo Kernius Pauliukonis "Packshot". | SUL Education Ltd | Bronze |
| OTHER CATEGORY | ||||
| ODORO | Ernesta Doroškevičienė | Ernesta Doroškevičienė, CEO of the company and the creator of the product | Promo Aroma, UAB | Silver |
