The AIDA project (Affective, Intelligent Driving Agent), a collaboration between Audi's Electronics Research Lab and the Massachusetts Institute of Technology (SENSEable City Lab), is a platform comprising of an intelligent navigation system that aims to bring an innovative driving experience. We envision a navigation system that becomes familiar with both the driver and the city. Instead of focusing solely on determining routes to a specified waypoint, our system utilizes analysis of driver behavior in order to identify the set of goals the driver would like to achieve. Furthermore, AIDA involves an understanding of the city beyond what can be seen through the windshield, incorporating information such as business and shopping districts, tourist and residential areas, as well as real-time event information.