Nissan 370Z, Audi TT and Porsche Cayman drive round London to highlight strengths of the 370Z against German rivals
Nissan Motor (GB) Ltd has launched a challenging new series of poster and print adverts to highlight the fact that the Nissan 370Z and the flagship Nissan GT-R have superior performance and yet cost less than their comparable German rivals.
The campaign uses tongue-in-cheek phrases such as "The Winner Hans Down," "The Germans Came Off Wurst," "Kaisers Chiefed" and "Deutschland Deutschland Über-Rated" in order to make people question why they would buy German brands when Nissan can offer performance at a more accessible price.
Nissan Motor (GB) Limited brought the advertising to life, taking an Audi TTS manual coupe around the streets of London blazoned with the words: "More expensive, slower and less powerful than a Nissan 370Z." It was joined by a Porsche Cayman bearing the slogan: "I dream of being as fast as a Nissan 370Z" on the side.* Other cars featured in the advertising campaign include versions of the BMW Z4 as well as the Porsche Boxster and 911.
The campaign was officially launched on the giant 360-degree 47ft tall BFI IMAX billboard at Waterloo, London, and will continue to appear in key national men's lifestyle and motoring titles, plus outdoor poster sites across the UK over the next six months.
* The phrases reflect 0-62mph times, power and UK prices from manufacturer websites.
The 0-62mph performance of the Nissan 370Z Coupe with manual gearbox (5.3secs) is compared to the manual Audi TTS 2.0 Coupe (5.4secs) and Porsche Cayman 2.9 (5.8secs).
