- An additional 3750 tourists will come to Lithuania via Skyscanner
- An extra 1.2 million euro will be injected into the Lithuanian economy.
- A €1 investment in marketing brings €30 to the Lithuanian economy
The direct impact of the campaign will bring 6349 people to Lithuania during the first half of 2020. The attracted guests will be spending 22170 nights in Lithuania. The YoY increase of Skyscanner bookings for the November-December timeframe is equal to 3750 tourists.
“Promoting Lithuania as a travel destination should not be limited to simply raising the awareness of the country abroad. The most effective measures are those whose direct impact - in this case on headcount - can be measured,” says Dalius Morkvėnas, Director of Lithuania Travel. “According to Statistics Lithuania, the average tourist from the UK spends €327 during their stay in Lithuania. Taking into account the growth generated during the campaign, a €39 500 investment in this marketing campaign adds €1.2 million to the tourism sector and the national economy as a whole. Thus, a well-targeted investment of one euro potentially increases the export of tourism services by 30 euro. It is worth noting that part of this amount will go to small and medium businesses - from guides to accommodation providers. Also, inbound tourist receipts find their way to national and municipal budgets through income, VAT and other taxes. ”
According to data provided by Skyscanner, travellers who purchase tickets to Lithuania during the campaign will spend an average of 5 nights in the country.
The campaign that ran from November to December 2019 was the first of its kind on the Skyscanner platform to drive tourist traffic to Lithuania. In 2020, Lithuania Travel is set to continue similar campaigns in the UK, Germany, Italy and France.
Skyscanner is an online flight search platform operating since 2004. It is available in 30 languages and has around 100 million monthly users. In November 2016, the platform was acquired by Trip.Com Group for $1.75 billion.
