The Automobile Club of Romania introduces “Mr Bear Driver” - the mobile game that actively involves kids in road safety. When activated in a moving vehicle, the game is directly influenced by the real speed of the car, through GPS. The main character in the game lets the kid know when the real-life legal speed has been exceeded, and asks him/her to tell the driver to slow down. If the driver doesn’t reduce speed immediately, the kid loses points and the game ends abruptly. This way, little ones can influence the road behaviour of their parents, becoming true copilots. And, most importantly, they learn that excessive speeding is never a good thing.
