The world is increasingly becoming more and more divided. We need to take action and do what’s within our power, as regular people, to make it a better place.
That’s why this year Coca-Cola is inviting you to #BeSanta. Not the kind of Santa that flies around with reindeers and sliding down chimneys, but rather the kind that brings people together through acts of kindness. It’s the kind of goodness and holiday spirit that resides in all of us.
We’re recruiting people to become Santa by taking on easy-to-do, everyday missions that inspire heart-warming behavior, infect people with optimism, and fill the world with more happiness. Just like Santa would, but he cannot do everything on his own, let’s help him out: The world needs more Santa!
#BeSanta today.
