Being a trucker means driving huge distances on demanding deadlines. And one of the biggest dangers in trucking is the threat of drivers falling asleep at the wheel. To celebrate 60 years of truck production in Brazil, Ford decided to try to help the problem by creating a hat that tracks head movements and alerts drivers in danger of snoozing.
Working with Sao Paulo-based office of creative agency GTB, the company developed the Ford SafeCap. After conducting research identifying which head movements were associated with the job and which indicated lack of attention and fatigue, the companies developed software to tell the difference and outfitted the trucker cap with sensors and a gyroscope to warn the driver with sound, light, and vibration.
