With aggressive exterior styling, genuine Nappa leather seats, and a 2.0L GDI turbo engine, the next generation Kia Optima is a midsize sedan that makes a statement. It stands alone in a category that’s as bored and uninspired as beige socks.
To create this campaign Kia partnered with acclaimed actor Christopher Walken and the lifestyle apparel brand, Stance, for the featured pizzazz socks. In signature style, Walken explains the dangers of the beige sock mentality and introduces drivers to the exciting new Optima.
#AddPizzazz
Look out for the 2016 Kia Optima during the big game on Sunday, February 7th, 3:25 PM PST on CBS, with Denver facing off against Carolina live from Levi’s Stadium in Santa Clara, CA.
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Find your own pizzazz socks here: https://www.stance.com
