Nissan is encouraging drivers to ‘hit the bottle’ – that’s water not alcohol – to raise awareness of the impact dehydration can have on road safety.
In conjunction with Dutch design brand Droog, a state-of-the-art sweat-sensing technology coating called SOAK has been integrated into the small SUV Nissan Juke. By applying it to the Juke’s steering wheel and front seats, the result is a simple yet effective alert system to warn drivers that they need to drink more water.