SHOWstudio joined Pugh and Amnesty International in their fight against the prejudice and violence directed towards the LGBTI community in Russia. Pugh and longtime collaborator Nick Knight, SHOWstudio's founder, asked respected figures from across the fashion community, including Kate Moss, Roksanda Ilincic, Katy England, Nasir Mazhar and Henry Holland, to demonstrate their opposition to homophobia by participating in striking 20-second short videos. The first films in the series launch on 14 February to coincide with the beginning of London Fashion Week, which, of course, takes place while the Sochi 2014 Winter Olympics are on.
