Early morning 21st of August 2012, BMW Art Car project after two days of anticipation for good weather finally dropped their M3 GT2 on famous Pulpit Rock (or Preikestolen), Norway.
There is exhibition of 7 BMW Art Cars in Stavanger Museum, about 40 km from the cliff:
http://www.museumstavanger.no/hjem/p/bmw-art-cars-til-stavanger-kunstmuseum?ctl=Details&neID=3074&mid=3166
As one of project representative said it's a part of the tribute to the art - specifically he mentioned Edvard Munch (Norwegian author of most expensive painting "The Scream").
They we're planing to do few pictures and video, but photographer came up with idea on the spot to gather all cliff visitors around the race car.
Raw footage of the operation.
