Taken from debut 'Self-titled' EP.
Buy it here: http://withoutletters.bigcartel.com/product/self-titled-ep
Director: Adomas Narkevičius
Cinematographer: Eitvydas Doškus
Gaffer: Narvydas Naujalis
Assistant camera: Arturas Ženčius
Electrician: Jurgis Žymančius
Editor: Jonas Vaitiekūnas
Digital and analog visuals: Eglė Eigirdaitė (VJ Suckmafinger)
Post-production: Justinas Vencius
Special thanks to AMI Incubator, Čiobreliai and everyone else involved!
More at:
http://facebook.com/WithoutLetters
https://soundcloud.com/without-letters/without-letters-arch
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'Arch' explores web browsing patterns that by design are intended to scatter viewers' attention to multiple instances that seek grabbing his gaze as he is habitually looking for visual satisfaction, so he cannot turn his attention to single object like an audio track or a video distinctly and fully without it becoming a part of this partial attention habit.
As the analogue visuals erupt after a long monotonous rotation, one cannot help but feel that the sudden change of pace and aesthetic immediately requires another mode of viewing as the continuing hyper-realism clashes with self-replicating images of an unrelated analog aesthetic. It all suspends in a seemingly intense and eye-catching final section but the unorthodox camera angles seem to remind you that aesthetic enjoyment probably was not the sole goal for Without Letters when they were directing 'Arch'.
